Category: Shifting

C is for Communicate

By Karen Barnes, Founder + Shift Leader This is the third in a series on the ABCD’s of navigating change, or as we like to call them, critical shifts. In the first, we examined Alignment, followed by Building Behaviors. Today, we’ll ...

B Is For Building Behaviors

By Karen Barnes, Founder + Shift Leader For years, I’ve been studying human behavior looking for a cohesive way to think about it and to use its power to successfully navigate organizational culture change. After years of tinkering, I’ve developed a ...

The ABCD’s of Behavior Change

by Karen Barnes, Founder + Shift Leader When trying to convey something complex, it's usually effective to reduce an idea down to its bare essentials so people can get their arms around it. To make it a bite-sized chunk, if you will. ...

Making the Shift: From B2B to B2P

Here's a confession for you: I hate being categorized, yet I do it to other people. For pay. I resist being labeled, as I believe most people do. Labels are just too one-dimensional to capture our own complicated individuality. It reduces ...

Mind the Gap: Why you still don’t really know your audience

More than half of CEOs are worried about shifting consumer behaviors and spending habits, according to PwC's latest global CEO report. Some have managed to translate that concern into strategies and plans, but how are they gaining ground in the ...

Behind the Curtain: Decisions and the Unconscious

Over the last seven years, as I've immersed myself in multiple disciplines from social psychology to behavioral economics to motivation theory to values modes, I realized there was one nut that just seemed tougher than the rest. The unconscious mind. ...

What I Learned About Mindfulness From My Father-in-Law

My father-in-law passed away about three weeks ago now after a struggle with brain cancer. He was one of a kind: mischievous, larger than life, a real redemption story. But he wasn't very self-aware, until the end when his body ...

Two Trends to Watch in 2014

"Every few hundred years in Western history, there occurs a sharp transformation. Within a few short decades, society - its worldviews,, basic values, social and political structures and key institutions - rearranges itself. We are currently living through such a ...

You Can’t Make People Care

For all the talk about education, emotion, culture-building, shared values, mission statements, motivation, wellbeing and sustainability - you get the idea - here's a profound yet simple reality. You can't make people care. You can't manipulate emotions or offer a gift ...

Migrating from Marketer to Behavior Change Leader

by Karen Barnes, Founder + Shift Leader   If you’re a marketer, you’ve probably noticed that your responsibilities are a lot more complex these days than just promoting or selling your company’s product or service. If you’re working for a progressive, socially-minded ...