The Science Behind Our Thinking

There’s no shortage of exciting new findings in the field of behavioral science, from economics to social psychology, motivation theory to cognitive biases, positive psychology to neuroscience, and much, much more. All these discoveries inform our thinking, and we’re delighted to share some of the major influences on our work if you’re interested in learning more or just seeking reassurance that our work is deeply grounded in scientific theory and practice.

Daniel Kahneman: Thinking Fast and Slow. Nobel prize winner for his work in behavioral economics. Rational and emotional decision making.
Dan Ariely: Duke University. Predictably Irrational and The Upside of Irrationality. Cognitive biases and how they influence decision-making. How to architect choices for positive outcomes.
Douglas Van Preat: Unconscious Branding. How unconscious drivers impact purchase decisions.
Jonathan Haidt: UVa. The Righteous Mind. How our beliefs color our actions.
Gerald Zaltman: Harvard Business School. Marketing Metaphoria and How Customers Think. Surfacing unconscious drivers through metaphors.
Robert Cialdini: Arizona State. Influence. Six principals around how to influence others.
B.J. Fogg: Stanford. Studies how to build and increase people’s ability to change.
Jonah Lehrer: Columbia University, Scientific American. How We Decide. The rational and emotional contributions to decision-making and behavior.
Chip Heath and Dan Heath. Duke and Stanford Universities. Switch and Decisive. Emotional and rational brains and change management. Cognitive biases and strategies to counterbalance.
John Kotter. Harvard. Leading Change and The Heart of Change. Change management principles.
Gideon KerenPerspectives on Framing. Impact of framing positive and negative messages.
Dov Siedman: How. Relative and situational values.
Carol Dweck: Mindset. Theory behind the growth mindset.
Barbara Frederickson: UNC-Chapel Hill. The Broaden and Build theory of learning.
Pat Dade: Founder of Cultural Dynamics, UK. Values Modes creator and thought leader. Featured in the book What Makes People Tick.
Clare W. Graves: Levels of Human Existence and The Never Ending Quest. Presented a compelling values segmentation model based on 30 years of field work.
Jeremy Rifkin: The Empathetic Civilization. Building understanding across values and communications divides.
Roman Krznaric: The Wonderbox. Introspection and outrospection.
Daniel Pink: Drive. Intrinsic and extrinsic motivation theory and strategies for each.
Richard Thaler: University of Chicago. Head of Nudge Department in UK government. Nudge. Nudge theory – and how to use it to frame choices.
Alfie Kohn: Punished by Rewards. How the hedonic treadmill is decreasing our intrinsic motivation to work, buy and achieve.
Kerry Patterson: Influencer. The spheres of influence and strategies to leverage each.
Edward Deci: University of Rochester. Why We Do What We Do. Personal autonomy and other motivators.
Daniel Goleman: Emotional Intelligence and HBR work on leadership styles.
Martin Seligman: University of Pennsylvania. Authentic Happiness. Introduced the field of positive psychology.
David Gershon: Social Change 2.0. Creating grassroots change.
David Rock: Your Brain at Work and Quiet Leadership. Using our natural abilities to increase and enhance productivity, creativity and innovation.
Susan Cain: Quiet. The power of introverts.
Nate Silver: The Signal and the Noise. What makes a great prediction and what makes predictions fail.
Umair Haque: Betterness. New ideal for human condition and sustainable economy.
Robert Fritz: The Path of Least Resistance. Dynamics and patterns of change. Embracing tension.
Mihaly Csikszentmihalyi: Flow. Finding what you love, brain states of being “in the zone.”
Peter Senge: The Fifth Discipline. The tenets of building a learning organization.

Royal Society for the Arts: The Social Brain Project.

UK Government: Behavioral Insights Team.