There’s no shortage of exciting new findings in the field of behavioral science, from economics to social psychology, motivation theory to cognitive biases, positive psychology to neuroscience, and much, much more. All these discoveries inform our thinking, and we’re delighted to share some of the major influences on our work if you’re interested in learning more or just seeking reassurance that our work is deeply grounded in scientific theory and practice.
Daniel Kahneman: Thinking Fast and Slow
. Nobel prize winner for his work in behavioral economics. Rational and emotional decision making.
Arizona State. Influence
. Six principals around how to influence others.
Stanford. Studies how to build and increase people’s ability to change.
Columbia University, Scientific American. How We Decide
. The rational and emotional contributions to decision-making and behavior.
Chip Heath and Dan Heath.
Duke and Stanford Universities. Switch
. Emotional and rational brains and change management. Cognitive biases and strategies to counterbalance.
. Relative and situational values.
Carol Dweck: Mindset
. Theory behind the growth mindset.
. Intrinsic and extrinsic motivation theory and strategies for each.
University of Chicago. Head of Nudge Department in UK government. Nudge
. Nudge theory – and how to use it to frame choices.
Alfie Kohn: Punished by Rewards
. How the hedonic treadmill is decreasing our intrinsic motivation to work, buy and achieve.
Kerry Patterson: Influencer
. The spheres of influence and strategies to leverage each.
University of Pennsylvania. Authentic Happiness
. Introduced the field of positive psychology.
Susan Cain: Quiet
. The power of introverts.
Umair Haque: Betterness
. New ideal for human condition and sustainable economy.
. Finding what you love, brain states of being “in the zone.”
Royal Society for the Arts: The Social Brain Project.
UK Government: Behavioral Insights Team.