Tag Archives: consumers

Behind the Curtain: Decisions and the Unconscious

Over the last seven years, as I've immersed myself in multiple disciplines from social psychology to behavioral economics to motivation theory to values modes, I realized there was one nut that just seemed tougher than the rest. The unconscious mind. ...

Migrating from Marketer to Behavior Change Leader

by Karen Barnes, Founder + Shift Leader   If you’re a marketer, you’ve probably noticed that your responsibilities are a lot more complex these days than just promoting or selling your company’s product or service. If you’re working for a progressive, socially-minded ...