Tag Archives: habits

The ABCD’s of Behavior Change

by Karen Barnes, Founder + Shift Leader When trying to convey something complex, it's usually effective to reduce an idea down to its bare essentials so people can get their arms around it. To make it a bite-sized chunk, if you will. ...

Behind the Curtain: Decisions and the Unconscious

Over the last seven years, as I've immersed myself in multiple disciplines from social psychology to behavioral economics to motivation theory to values modes, I realized there was one nut that just seemed tougher than the rest. The unconscious mind. ...

You Can’t Make People Care

For all the talk about education, emotion, culture-building, shared values, mission statements, motivation, wellbeing and sustainability - you get the idea - here's a profound yet simple reality. You can't make people care. You can't manipulate emotions or offer a gift ...

Migrating from Marketer to Behavior Change Leader

by Karen Barnes, Founder + Shift Leader   If you’re a marketer, you’ve probably noticed that your responsibilities are a lot more complex these days than just promoting or selling your company’s product or service. If you’re working for a progressive, socially-minded ...