Tag Archives: marketing

C is for Communicate

By Karen Barnes, Founder + Shift Leader This is the third in a series on the ABCD’s of navigating change, or as we like to call them, critical shifts. In the first, we examined Alignment, followed by Building Behaviors. Today, we’ll ...

Migrating from Marketer to Behavior Change Leader

by Karen Barnes, Founder + Shift Leader   If you’re a marketer, you’ve probably noticed that your responsibilities are a lot more complex these days than just promoting or selling your company’s product or service. If you’re working for a progressive, socially-minded ...