Tag Archives: psychology

Behind the Curtain: Decisions and the Unconscious

Over the last seven years, as I've immersed myself in multiple disciplines from social psychology to behavioral economics to motivation theory to values modes, I realized there was one nut that just seemed tougher than the rest. The unconscious mind. ...

You Can’t Make People Care

For all the talk about education, emotion, culture-building, shared values, mission statements, motivation, wellbeing and sustainability - you get the idea - here's a profound yet simple reality. You can't make people care. You can't manipulate emotions or offer a gift ...

Migrating from Marketer to Behavior Change Leader

by Karen Barnes, Founder + Shift Leader   If you’re a marketer, you’ve probably noticed that your responsibilities are a lot more complex these days than just promoting or selling your company’s product or service. If you’re working for a progressive, socially-minded ...